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I.AM.TRU.STARR always tries to keep his music relevant and meaningful, just like he has done with his latest album ‘Viva’. A tribute to the Black Lives Matter, ‘Viva’ showcases a movement that has been grabbing everyone’s attention with its consistent coverage throughout the last few months particulary.

Writing music that really expresses his most honest feelings, he treats his music as his way of paying back his debt to society.

“This society is sedated and I wanna do my part in waking ‘em up. It’s about time real music got the light it deserves.”

After spending five years in federal prison, ‘Viva’ is a thought-provoking album dedicated to fuelling his passion for music. Moving from New York to Las Vegas, Tru Starr captures the best and worst elements of what it means to be a young black man in this day and age.

His first release from the album, ‘Something’s Gotta Change’ is a 70’s inspired hip-hop track with soulful elements and funky melodies. It’s a praising hymn celebrating what it means to be alive and the things that make life worth living, hitting home with hot topics of social problems.

The album truly portrays his talent as a serious musician, with his variety of abilities shown through his rapping style in songs such as ‘Drake Style Beat’ and his profound singing in tracks like ‘Taste’. Including dynamic rhythms and heart-felt lyrics throughout the album, it’s a wonderful example of Tru Starr is all about.

‘Growing up in Rochester and getting caught up in those streets up there, I thought that was what life was. Fast forward a few years, I’m living in Vegas, became a father and I now see what life is and all it can be and just how beautiful it is.’

‘Viva’ is a powerful album, presenting Tru Starr’s full potential as a serious musician, able to speak on deeper and darker topics as well as honouring the beautiful parts of life.

To keep up to date with I.AM.TRU.STARR follow his social media’s:


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